I cannot really say how many people asked this question when they first heard about LiberatID, but I am sure that is a substantial percentage. The question is – ‘Why do I need LiberatID when I can already login to sites using Facebook, Google, or Yahoo?’.

That is a very valid question. The answer is ‘Motivation for LiberatID is way different from the motivation that Facebook, Google, or Yahoo have to provide you this login experience’.

The motivation behind these companies is ‘your data’. They want to track you, they want to glean more into your online wanderings. They want to give you the feeling of uniformity – while using that as a shield for their actual motivation – consolidate all your comments and viewership with them. It is kind of cool for users also to be able to comment on a site and have that comment reflect automatically on their Facebook page.

But therein lies the rub – how much of your online experience do you want to be tracked? At LiberatID, the motivation is not to track you, or read into your comments, or anything like that. We are formed because we so want to be free of such practices. We also wanted to use more secure alternatives to passwords – we knew that the alternatives were out there, but just not being offered by sites. We understand that part – their core competency is not security, whereas at LiberatID – the complete focus is on security. Our core competency is security – we want to make it more fun for users – not intimidating.

There is a reason we named our company LiberatID – rhymes with Liberated. We want to liberate you from online tracking, we want you to decide how you secure your identity.